This morning, Vancouver Police, ICBC, Provincial and Municipal partners are beginning their education campaign to help keep pedestrians safe.

Crashes involving pedestrians increase at this time of year due to reduced visibility caused by inclement weather and shorter days. More pedestrians are injured in crashes in BC from November through January every year compared to June through August.

Vancouver Police, ICBC and community policing volunteers will be handing out pedestrian safety reflectors at Cambie Street and West Broadway and providing tips to help educate pedestrians about the importance of being visible to drivers.

“We all play a part in keeping pedestrians safe,” says Acting Inspector Ken Eng of the VPD Traffic Section. “If drivers, cyclists, and pedestrians pay attention, make eye contact with each other, and follow the rules of the road, crashes involving pedestrians can be avoided.”

Pedestrian Safety Tips

  • always make eye contact with an approaching driver before crossing the road.
  • assume drivers cannot see you
  • wear bright reflective clothing at night or during poor visibility
  • don’t J-walk – cross at crosswalks and obey traffic signals
  • pay attention –don’t text while walking

Cyclist Safety Tips

  • don’t ride bicycles on the sidewalk – stay to the right hand side of the roadway or in designated bike lanes
  • use a bell on your bicycle to warn approaching pedestrians and other road users
  • bicycles are vehicles and must follow all rules of the road

Driver Safety Tips

  • yield to pedestrians on roadways
  • watch for pedestrians at intersections, especially when making left and right-hand turns
  • expect the unexpected – a vehicle stopping in the lane beside you may be yielding to a pedestrian crossing the road